There's no point in starting a social media campaign without a goal in mind. After all Peter Holland Toronto Maple Leafs Jersey , would you start a business without a goal? Would the U.S. Olympic Gymnastic team win all of their medals without a goal in mind? Here are 3 Ways to Practice Social Media Like an Olympic Champion.
3 Ways to Practice Social Media Like an Olympic Champion
Social Media Strategy
You can't just throw out a wide net on social media platforms and hope for the best. You need a strategy in place. Here's a quick overview of how to create a social media marketing plan for best results:
Click here to find out if your social media strategy is working for you.
#1 Define Your Goals
Here are some examples of Social Media goals you should consider from Troels Kjems at Think Digital:
New followers
Clicks on link in update
Online purchases
Filled out contact form
Signups for newsletter
Downloads of .PDF file
Time spent on important webpage
#2 Track Your Goals
Google Analytics is how most companies track their online progress these days. It's easy and takes you through steps to help you track your investment. SproutSocial says if your goal is conversion from a destination page, you need to make sure the URL is not indexed in Google, so that the only way for someone to land on it is by going through your email signup process. Otherwise you could potentially mess up your data.
#3 Assign a Monetary Value
offers the following list to help you assign monetary value to your goals.
Lifetime value 鈥?How much do you earn on average from a customer? (There鈥檚 a quick calculator here Nazem Kadri Toronto Maple Leafs Jersey , and a helpful article here.)
Lifetime value, multiplied by conversion rate 鈥?How much is each potential visit worth to you?
Average sale 鈥?How much is the average purchase through your site?
PPC (Pay-per-click) 鈥?How much would you end up paying if you were to use ads to achieve the same social media actions?
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Measuring Your Social Media ROI
The social media management company, Sprout Social Morgan Rielly Toronto Maple Leafs Jersey , gives 3 reasons why it's important to track your social media ROI:
ital Marketing Director of eWomen Digital Advantage explains why and how you can use your online marketing like a champion:
First why digital marketing?
Real-time customer service
Know your customers online behavior
Save a bunch of money
Build loyal fans
this acronym .. R.A.C.E .. every time you 鈥?p>
PLAN! A GOAL without a plan is just a WISH.
REACH - Search engines, social platforms Mitchell Marner Toronto Maple Leafs Jersey , publishers & blogs. Who is your ideal customer?
ACT (Interact) - Website, community, blog & interactive tools. Interacting is clicking Milan Michalek Toronto Maple Leafs Jersey , sharing and watching.
Thrilled clients, repeat pur or purchasing a product.
ENGAGE - Where marketing starts . . .
chases Mike Palmateer Toronto Maple Leafs Jersey , satisfaction, loyalty and advocacy.
Comment below on how your digital marketing is (or isn't) working for you.
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