Here we go with the 3rd and concluding part of Consumer Goods Club’s analysis and summary of the best and most relevant 2012 consumer trend reports.
Part 1 reviewed the 12 trends as researched by . JWT Antonio Candreva Jersey , in part two of our series, put economic uncertainty, new technology and the idea of shared responsibility at the center of their trend report for this year.
And now in part 3 of our series we’d like to offer you the findings of the researchers of Euromonitor for whom the looming uncertainty over the global economy has turned consumers into more value-conscious, mobile, experience-hungry, social sharing Andrea Ranocchia Jersey , green enthusiasts: “Add a touch of convenience for a rapidly growing urban population worldwide, and this paints a picture of the new global consumer.”
When it comes to the key consumer and industry trends that defined 2011, they offer the following potpourri prospects for 2012 (we’ve tried to summarize them as good as possible… maybe next time they could even reduce their total number a little bid?):
– Economic woes will see more consumers looking up to ‘new’ non-monetary forms of status like altruism, connectivity, eco-credentials and acquired skills
– 2012 will push consumers into a deal ecosystem in which the chase, the control Customized Inter Milan Jerseys , the perceived savvy, and novel tech-led thrift-alerts
– Although many consumers can’t afford to buy green, they expect brands to be trailblazers and to clean up their act!
– Less will be more in 2012. Companies will be helping their customers to consume less of their products (Really? I’d like to see this one to happen…)
– In 2012, opportunities to cater to millions of low-income urban consumers will be the biggest ever
– Crowdsourced problem-solving will trigger innovation – especially if participation is made simpler
Consumer respect will be beamed at brands showing their human side; both in terms of transparency and caring initiatives
– Consumer vigilantes will have a sustained high profile – protesting in the physical and online worlds
– While the digital and physical worlds are converging via a mobile 247 net access, consumers want seamless access to positives of the digital world: convenience, control Authentic Inter Milan Jerseys , choice etc. in the real world
– The ‘consumerization’ of health means that customers are now looking for health as a feature, product, experience or service
– Emphasis will be on conscious consumption in 2012 as consumers continue their search for a more meaningful life
– Where people shop for packaged food is, and will be, just as important as what they buy
– Collaborative consumption, renting goods instead of buying them Tommaso Berni Jersey , will be bi rl=http://www.cheapestairmaxwholesale.com/]Cheap Nike Air Max Shoes[/url] Wholesale Air Max China Wholesale Air Max Discount
Beiträge: | 658 |
Punkte: | 658 |
Registriert am: | 25.02.2019 |
Forum Software von Xobor.de Einfach ein Forum erstellen |