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SPRINGFIELD, Mass. -- If you want to know the impact of this years Basketball Hall of Fame headliners, dont check the record books or even the NBA jersey sales in China. Simply think back to the first week of August.In what was once a dead zone on the NBA calendar, LeBron James graced the cover of Sports Illustrated, and Russell Westbrook and Kevin Durant led off Pardon the Interruption Aug. 4-5. Yes, the NBA now merits year-round discussion.This was not mere accident or circumstance. This was the culmination of almost a quarter century of blending hip-hop, reality TV and international marketing into the NBA mix, three trends represented by Shaquille ONeal, Allen Iverson and Yao Ming. The trio helped take the NBA beyond the realm of basketball games and into the world of pop culture. Keyword: world.All three players are internationally famous, as much on their own accord as from the groundwork laid by those who came before them. Shaq, Iverson and Yao became known for themselves as much as their game. The NBA emphasized stars in the eras of Magic Johnson and Michael Jordan, and they leveraged that platform into brands.Shaq, Iverson and Yao went beyond branding; they helped make the league personality driven. They set the stage for the likes of LeBron and Stephen Curry. Its no longer just about how these guys play. Its about who they are and where they go.Although Shaqs 1996 free agency didnt have the same buildup and crescendo as a live-televised Decision, it was still big enough to overshadow the start of the Olympic Games in Atlanta and alter the NBA landscape. (And with three championships plus a fourth trip to the NBA Finals, Shaqs signing with the Los Angeles Lakers remains the most successful free-agency acquisition in sports history.)And Shaq had all the movies, hip-hop albums and endorsements to go with it. He was the first basketball big man with a personality to match his jersey size. Before him, centers tended to run the gamut from aloof to arrogant. Then Shaq came along -- a gigantic goofball -- unafraid to let his guard down and make faces during interviews or break-dance on the court.And whenever anyone questioned his ways or motives, he had a one-word response: Marketing.For one, it was to prove to my college professor that big guys could sell, Shaq said. And two, they was giving that money away, right and left. And three, it was an opportunity for me, young guy from the projects, medium-level juvenile delinquent to be on TV. Its a great feeling, to have your momma at the crib, seeing you on a commercial. Forget the game, but just seeing you in a commercial or a video ... thats why I did it.During Thursdays Hall of Fame press conference alone, Shaq:Said emcee Eddie Doucette, the longtime NBA play-by-play announcer, had a sexy voice.Made a big show of helping Yao put on his huge Hall of Fame jacket.Invited Morgan Platt, a 12-year-old girl visiting the Hall with her family, up to the stage with him. When he noticed her Michigan State sweatshirt he called over Spartans coach Tom Izzo, a fellow inductee, to pose for pictures.Looked crushed when Sheryl Swoopes mentioned her fiancé, then he stood up and got in a boxing stance.Im not sure theres a better ambassador, Izzo said later. Hes about everything. When you look at his police work, when you look at his basketball work, when you look at how he handles people ... I just love being around him.Technically, Yao might be a better candidate for the title of ambassador. He did handle the pressure of being the first overall No. 1 NBA pick to come directly from a foreign country with grace. And he helped make China a profitable and productive place for everyone from Kobe Bryant to Stephon Marbury.Yao had funny comments throughout his playing career, including his epic podium walk-off line to Ron Artest: See you in the club. But he put the thoughtful side on display in the public portions of Thursdays activities. Yao gazed up through the atrium at the pictures of the games greats near the top of the sphere-shaped Hall of Fame and said that for once, I feel so small. It was a nice touch, and a good way to summarize what the moment meant to him.But soon after, he couldnt help himself when Shaq was grumbling about the start to an ESPN roundtable discussion being held up because Iverson was running behind.He must have been at practice, Yao said.Ahh, A.I. His fans will be happy to know hes still very much the Allen Iverson we remember, running behind and dressed informally, in shredded jeans and a Yankees cap. His willingness to embrace the role of antihero made him heroic to so many. He was proudly, even defiantly, hip-hop at a time when the genre was still entering the mainstream and sports culture on the heels of the Fab Five. We will miss him at the mic as much as we miss him on the court.Even Doucette referred to Iverson as a man who has changed the cultural aspects of basketball through the years.I asked Iverson where that comfort with being himself came from. He thought for a long time. Then he gave an answer that was so good, so completely Iverson-esque, that well just close this column by running it in full. And when youre done, just remember that the NBA got to the place it is today in part because Iverson long ago reached this place within himself:I always looked at it, and I always felt like ... why isnt it cool being you? Whats wrong with being you, with your flaws, with your mistakes, with the way you look, with your financial status, the way you talk? Whats wrong with that? God gave you all of those things. Thats how He wanted it to be. So why are you ashamed of it?Now, when it comes to basketball, yes, I wanted to be like Mike. Yes. Didnt everybody that played basketball, after he arrived? Everybody wanted to be like Mike. But I didnt want to be him, I didnt want to talk like him, I didnt want to dress like him. I felt that it was cool being who my mom loved, who [my coach] loved, who my sister loved, who my girl loved, who my children love. Like, thats cool to me. Now as a basketball player, I would rather be Michael Jordan status when it comes to basketball. I would trade that part in -- you know what it means. If I could have my choice, yeah, I would want to be Michael Jordan, basketball-wise.But it was never no problem with me being who I am and being the person that I am. Like, I love my daughters and my sons being who they are and feeling good and comfortable about who they are. I love my kids loving the fact that their daddy is their daddy. Now, theyre at that age now where hey can read the newspaper, and they can read old articles and go to YouTube and look at old things that happened in my life. And Im not ashamed. Im not going to apologize for it. Those are mistakes that I made in my life, just like the mistakes that theyre going to make in theirs. I wont judge em. Ill always love them for who they are.I was always just cool with who I am. Why not? Thats disrespect to my mom and my dad, the people that raised me, for me to have a problem with me, trying to be somebody else that Im not. Im cool with the person they raised. Im cool with that.Cheap Nike Sb . First off, the fans ripped the Cubbies introduction of a fuzzy new kid-friendly mascot named "Clark". Cheap Wholesale Nike Sb Shoes . Radwanska, making her debut in the Seoul tournament, hit eight aces in a match that lasted 1 hour, 4 minutes at Olympic Park tennis stadium. "It was definitely a very good match -- I was playing really good tennis," Radwanska said. http://www.cheapwholesalenikesb.com/nike-air-foamposite-outlet-sale.html .C. -- After a listless first half, the Washington Wizards used a big third quarter run to beat the Charlotte Bobcats Bradley Beal scored 21 points and the Wizards used a 17-0 run in the third quarter to take control of what had been a close game and beat the Bobcats 97-83 on Tuesday night. Cheap Nike Dunk Low .875,000, avoiding arbitration. Clippards deal Monday means all eight Nationals players who filed for arbitration wound up settling before a hearing. Nike Sb Sale .ca! Kerry, Two nights after the Scott-Eriksson incident in Buffalo, the Bruins returned home to play San Jose. In that game, Zdeno Chara put a check on Tommy Wingels that clearly targeted his head.BALTIMORE -- It didnt matter to the Colorado Rockies that Chris Tillman was unbeatable at Camden Yards, where the Baltimore Orioles rarely lose regardless of whos on the mound.On Tuesday night, the Rockies emphatically spoiled Tillmans bid to become the first 15-game winner in the majors.Carlos Gonzalez and Trevor Story had two RBI apiece in a four-run third inning, and the Rockies ended Baltimores five-game winning streak with a 6-3 victory Tuesday night.Tillman (14-3) gave up six runs and nine hits in five innings. The right-hander retired six of the first seven batters but needed 89 pitches to get 15 outs.We were patient, Gonzalez said. We had some really good at-bats against him. We know what kind of pitcher he is. He is having a tremendous year, especially here at his park.Tillman was 8-0 at home this season, and Baltimore was unbeaten in his 12 starts at Camden Yards. He permitted a combined four runs over 28 innings in his previous four starts, but in this outing Tillman tied a season high for runs allowed.So what made this start so much different?I think the ball just fell where we werent, he said.After Colorado loaded the bases with one out in the third, Tillman retired Nolan Arenado on a foul popup and was within a strike of getting out of the jam when Gonzalez lined a double into the left-field corner. Story followed with a two-run single for a 4-0 lead.We had the two big at-bats with Cargo and Story. Both with two outs and two strikes, manager Walt Weiss said. Those two at-bats were crucial in the game.Arenado picked up his 78th RBI with a double in the fifth and came home on a wild pitch.Adam Jones hit his 18th homer for Baltimore in the bottom half.The Orioles still own baseballs best home record at 37-15, including 21-4 since the beginning of June.Chad Bettis (9-6) won his third straight start, allowing two runs, four hits and three walks in six innings. Colorado is 8-1 in his last nine outings.They have a lot of guys who can slug it, the right-hander said. You just have to try to work in and out effectively. If you leave tthe ball up, stuff like the Jones home run happens.ddddddddddddRookie Carlos Estevez got three outs for his ninth save.The surging Rockies have won five of six and are 8-4 since the All-Star break.Ive been telling the club all year I felt we were going to get better and better as the year goes on, Weiss said. That hasnt been our history the last few years.SKIDDING DAVISOrioles first baseman Chris Davis went 0 for 3 with two strikeouts and is 0 for 24 with four walks and one RBI since July 17.Hes going through a period where hes not -- stating the obvious -- doing what hes capable of, manager Buck Showalter said. Hell get it going.BAGGAGE CLAIMRockies rookie David Dahl finally got his luggage Tuesday, one day after making a cross-country journey to make his major league debut. He went 1 for 4 Monday night while wearing a glove provided by Mark Reynolds, swinging a bat donated by Daniel Descalso and running in cleats loaned by Story. Dahl started again Tuesday and went 1 for 4.TRAINERS ROOMRockies: RHP Justin Miller (oblique tightness) was scheduled to work one inning in a rehab stint with Triple-A Albuquerque. ... OF Gerardo Parra (ankle) will begin his rehab assignment at Double-A Hartford on Friday. ... LHP Chris Rusin (strained left shoulder) is with the club in Baltimore. Weiss said the lefty checks out physically and a decision on his return will be made shortly.Orioles: OF Hyun Soo Kim (hamstring) was activated off the DL and RHP Ubaldo Jimenez returned from paternity leave. ... Top pitching prospect Hunter Harvey had Tommy John surgery on Tuesday. The 21-year-old was the 22nd overall pick in the 2013 amateur draft.UP NEXTRockies: In the series finale Wednesday night, Jon Gray (6-4, 4.12 ERA) seeks his first road win in five tries since June 5.Orioles: Rookie Dylan Bundy (3-2, 3.30) tries to build on his first career win as a starter. He gave up one unearned run in five innings against Cleveland on Friday. ' ' '